Baruch Sterman
Baruch Sterman is co-founder of the Ptil Tekhelet Association. He holds a Ph.D in physics from the Hebrew University in Jerusalem and is currently a leading executive in the High-Tech sector in Israel. He is co-author of The Rarest Blue: The Remarkable Story of an Ancient Color Lost to History and Rediscovered (Guilford, CT: Lyons Press, 2012).